Why You Should Include a Press Release in Your Marketing Strategy

You can get across more information by writing in a way so that people want to read it than in a way that puts folks to sleep. And being professional and writing with a unique voice are not mutually exclusive.

Make Relationships with Your Contacts

When you start sending out press releases, you will be sending them to a lot of different places. Magazine editors, PR directors, administrative assistants, and so on. The best thing that you can do is before you start sending them, reach out and contact that person. Just say hello, introduce yourself (if you haven’t already formally met), and let them know that you’re going to be sending press releases their way and that you wanted to make sure they were the person to direct them toward.

It’s that simple. It means you’re treating them as a person, not an inbox. And if you happen to get your press release run somewhere or mentioned, thank them. They were under no obligation to do that, and it didn’t cost you a thing (other than the time to write it, really). So a quick email saying thanks can go a long way to getting it done again. Feel free to make it a text if you have built up that kind of relationship.

Use Quotes and Relevant Testimonials

Let’s say that your business is hosting a major event (a beer festival, maybe) in your town. You want to get the word out, so you plan to have a press release sent out across the region. Unfortunately, outside of your city, not many people know you. So to get people to come in from out of town, you could use a quote from someone they already trust. Quotes and testimonials from special guests work well. Maybe they would talk about how great it’s been to work with you and all the plans they’ve seen come to fruition since they came on board.

Whatever it is, quotes from a recognizable figure in your press releases can liven up the text because it breaks up the text, and because as people scan through it, there will be a name they recognize. Which will make them remember your event and release more than the other, drier ones.

Conclusion

Hopefully, you have a few things rolling around in your head about how you can incorporate more press releases into your marketing strategy. Just remember, you don’t have to be dull and dry in a press release. Just because there’s a format that’s generally accepted doesn’t mean that there’s no room for creativity within that format. So the next time you have an announcement that you think people should know about, make sure that it’s FOR IMMEDIATE RELEASE.

How have you incorporated press releases into your marketing strategy?

Article featured image by Lia Gloss/ shutterstock.com

References

  1. ^ our own article (www.elegantthemes.com)
  2. ^ distributors (fitsmallbusiness.com)

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