BrandStrategyAgency.com – Page 6 – Brand Strategy Agency

The Purpose of a Press Release and How to Write One

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

How Much Should You Pay for a Press Release?

A few months ago, I was on the phone with a client at a $10 million company when he casually mentioned that they would be celebrating their 30th anniversary the following week. “Congratulations!” I said. “Who’s handling your public relations for that?” Stunned silence. “Surely you’re not going to miss out on this opportunity for media attention,” I said. “What...

NewswireToday Leading Press Releases & Newswire Distribution Service

Sarah Hathorn, a professional image and branding consultant and the founder of Illustra Image Consulting, will join the faculty of Linkage Women’s Leadership Summit 2010 when the event convenes November 8-10 at the Fairmont Hotel in San Francisco, California. The annual convention brings together exceptional women from around the world who have distinguished themselves as globally minded business leaders and...

The Ultimate Guide to Public Relations in 2020

Are you looking to expand your business’s reach? Would you like to expose your brand to new people who’d likely be interested in your product or service?