How to Write a Good Press Release

Having a successful interview

In some cases, reporters might want to interview you for a larger feature if they find your product relevant and interesting. Here are some tips to help you have a successful interview.

  • Before the interview, think about the main messages you want to discuss in the interview.
  • Make sure to state why your product is superior or unique to your industry.
  • Be prepared to provide some clients as references.
  • Remember to focus your discussion based on the industry the journal or website specializes in.

It’s important in these conversations to try not to sell your product or service. State your messages clearly. Don’t try to advertise them. Reporters are looking for news, not to purchase your product or service.

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