Category: Brand Strategy Agency

If you’re thinking about public relations[1] strategy for your business, you’ll certainly be considering press releases. But, although many know what they are, few know how and when to use them. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or...

This is one of our most popular posts. We updated it Feb. 26, 2019, to make it even more relevant. We hope you enjoy it!  PR has seen many changes in the past few years — including technology, distribution of news, and the challenges facing journalists[1]. Do these changes signal a shift away from the press release? Not at all!...

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you can get cheap and widespread...

 It always seems like when I write a post for Kuno Creative, I start reflecting on the good old days—like five or 10 years ago. Those were the days when you’d put together a digital marketing strategy that revolved around blogs and emails, and the term SEO wasn’t as prominent as it is now. That was also the time when...