Category: Brand Strategy Agency

Press releases are alive and well. They’re a staple of the PR professional’s world helping them to increase brand visibility and awareness, that is, providing they’re well written. If you’re sending releases but struggling to land coverage, it’s time to go back to the drawing board and rethink what you’re communicating and how. To help spark some inspiration, we’ve gathered...

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. In fact, the internationally known “Coca-Cola” brand owes part of its success to an aggressive public relations campaign that has made drinking Coke akin to apple pie, baseball and...

Just about everything in the communications world has changed in the last few years (months, weeks, hours). Yet, one relic from the PR strategy toolbox still hangs on: the press release. This decades-old tactical staple served a distinct purpose: to share facts with your publics. And it worked! But that was then, when we weren’t constantly distracted and accustomed to...

A good marketing strategy has many moving parts, one of which involves PR and marketing teams working together[1] to make announcements and share company news. The most common way of doing this is by creating press releases. But it’s critical to know how to write a press release that is compelling enough to garner attention. Just like other parts of...