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10 examples of effective press releases + a template to download

Press releases are alive and well. They’re a staple of the PR professional’s world helping them to increase brand visibility and awareness, that is, providing they’re well written. If you’re sending releases but struggling to land coverage, it’s time to go back to the drawing board and rethink what you’re communicating and how. To help spark some inspiration, we’ve gathered...

Cetaphil® Taps Rachel Brosnahan as Creative Consultant for New “Up Close and Sensitive” Digital Campaign

FORT WORTH, Texas, Oct. 13, 2020 /PRNewswire/ — Cetaphil, the #1 dermatologist-recommended facial skincare brand, is excited to announce its plans to expand its current partnership with award-winning actress and star of The Marvelous Mrs. Maisel, Rachel Brosnahan. Brosnahan will continue her role as face of the sensitive skincare brand, while adding new credentials to her repertoire such as Creative...

Matter Continues to Help Brands Reimagine Go-to-Market and Digital Marketing Strategies in 2020

BOSTON–(BUSINESS WIRE[1])–Matter Communications[2] — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the continued momentum of its integrated marketing group, highlighted by the recent addition of several new client partners, expanded integrated campaigns and the launch of numerous new client websites. Integrated campaigns are driving demand With talented professionals throughout Matter’s seven nationwide offices,...

The cost of PR: How much should you be charging?

Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Building strong relationships[1] with markets requires relentless honesty and compelling storytelling directed at the desired audience. Great publicity must be earned[2]. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. So how...